{"id":3004,"date":"2016-06-14T13:40:04","date_gmt":"2016-06-14T12:40:04","guid":{"rendered":"http:\/\/www.immobiliare-neuf.fr\/blog\/?p=3004"},"modified":"2016-09-20T19:16:53","modified_gmt":"2016-09-20T18:16:53","slug":"commerce-toulouse","status":"publish","type":"post","link":"https:\/\/www.immobiliare-neuf.fr\/blog\/commerce-toulouse\/","title":{"rendered":"TOULOUSE : Comment la ville rose redonne des couleurs au commerce ?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3042 size-medium\" src=\"http:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/Jean-Jacques_Bolzan.jpg-300x288.png\" alt=\"Jean-Jacques_Bolzan.jpg\" width=\"300\" height=\"288\" srcset=\"https:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/Jean-Jacques_Bolzan.jpg-300x288.png 300w, https:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/Jean-Jacques_Bolzan.jpg.png 498w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Facteur \u00e9conomique et social cl\u00e9, le commerce est un point central de la politique locale de Toulouse. Des grands magasins \u00e0 l\u2019artisanat local, comment Toulouse parvient-elle \u00e0 maintenir son attractivit\u00e9 commerciale\u00a0? Retour avec Jean-Jacques Bolzan, adjoint au maire charg\u00e9 de l&rsquo;artisanat et du commerce sur les\u00a0actions\u00a0de soutien \u00e0 la commercialit\u00e9 mises en place par la municipalit\u00e9 de Toulouse.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #ffffff;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt; color: #706c6c;\"><em>&gt;&gt; Cet article s\u2019appuie sur\u00a0 la conf\u00e9rence de Jean-Jacques BOLZAN lors de la TABLE\u00a0<\/em><a style=\"color: #706c6c;\" href=\"http:\/\/www.fcttrugby.fr\/main.php\"><em>FCTT\u00a0Rugby\u00a0<\/em><\/a><em>organis\u00e9e par R\u00e9gis LENORMAND et le Pr\u00e9sident du club, Francis CAZENEUVE.<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt; color: #ffffff;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #ffffff;\">.<\/span><\/p>\n<h2><\/h2>\n<h2>LE SERVICE\u00a0CENTRALIT\u00c9S\u00a0ET COMMERCE<\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Acteur majeur du d\u00e9veloppement de l&rsquo;attractivit\u00e9 commerciale de Toulouse, le Service Centralit\u00e9s et Commerce de la municipalit\u00e9 dispose de vastes champs d\u2019interventions comprenant\u00a0:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 12pt;\"><strong>L\u2019observation<\/strong>\u00a0du commerce et de l\u2019artisanat<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">Le d\u00e9veloppement\u00a0<strong>d\u2019outils de planification<\/strong>\u00a0et de\u00a0<strong>r\u00e9gulation<\/strong>\u00a0(volet commerce du SCOT, volet commerce du PLU, cr\u00e9ation de chartes et documents d\u2019orientation)<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">La\u00a0<strong>programmation commerciale<\/strong>\u00a0des projets urbains,<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">Le\u00a0<strong>management<\/strong>\u00a0du centre-ville et des centralit\u00e9s strat\u00e9giques<\/span><\/li>\n<li><span style=\"font-size: 12pt;\"><strong>L\u2019animation<\/strong>,\u00a0<strong>l\u2019information<\/strong>, la concertation et la mise en place de partenariats.<\/span><\/li>\n<\/ul>\n<h2><\/h2>\n<p><span style=\"color: #ffffff;\">.<\/span><\/p>\n<h2><\/h2>\n<p><span style=\"color: #ffffff;\">.<\/span><\/p>\n<h2>\u00ab\u00a0COMMERCES AVENIR\u00a0\u00bb, GARANT DE LA DIVERSIT\u00c9 COMMERCIALE<\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Pour une\u00a0<strong>meilleure\u00a0ma\u00eetrise\u00a0de son attractivit\u00e9 commerciale et le maintien des commerces de proximit\u00e9<\/strong>, La ville de Toulouse a lanc\u00e9 l&rsquo;op\u00e9ration \u00ab\u00a0Commerce Avenir\u00a0\u00bb au sein des quartiers du centre-ville en renouvellement urbain tels que Pargamini\u00e8res-Romigui\u00e8res, Bayard-Berfort et Arnaud-Bernard.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3018 size-medium\" src=\"http:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/COMMERCES-AVENIR-TOULOUSE-300x209.png\" alt=\"COMMERCES AVENIR TOULOUSE\" width=\"300\" height=\"209\" srcset=\"https:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/COMMERCES-AVENIR-TOULOUSE-300x209.png 300w, https:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/COMMERCES-AVENIR-TOULOUSE.png 630w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 10pt;\"><em>Les locaux concern\u00e9s sont identifi\u00e9s par le logo \u00ab\u00a0Commerce Avenir\u00a0\u00bb et le slogan \u00ab Pour la dynamisation des commerces, la Ville s&rsquo;engage \u00bb.<\/em><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 12pt; color: #ffffff;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\"><strong>LE PRINCIPE<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Quand un commer\u00e7ant tire le rideau, la mairie a la possibilit\u00e9 de pr\u00e9empter le local commercial (par l&rsquo;interm\u00e9diaire de l&rsquo;Etablissement public foncier local), de le r\u00e9nover puis de le proposer \u00e0 la location via un appel \u00e0 candidature ouvert aupr\u00e8s de commer\u00e7ants\u00a0<strong>porteurs d&rsquo;un projet<\/strong>\u00a0<strong>en<\/strong>\u00a0<strong>phase avec les probl\u00e9matiques de commercialit\u00e9 du quartier.\u00a0<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\"><strong>QUELS OBJECTIF ?<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">D\u00e9velopper la qualit\u00e9 et<strong>\u00a0la diversit\u00e9<\/strong>\u00a0<strong>commerciale<\/strong>\u00a0en \u00e9vitant notamment l\u2019apparition r\u00e9p\u00e9t\u00e9e d\u2019op\u00e9rateurs de t\u00e9l\u00e9phonie et de banques.<\/span><\/p>\n<p><span style=\"color: #333333; font-size: 12pt;\"><strong>R\u00c9SULTATS\u00a0<\/strong><\/span><\/p>\n<p style=\"text-align: justify; padding-left: 30px;\"><span style=\"font-size: 12pt;\">Au 21 Place Arnaud-Bernard, l&rsquo;ancien local de la Cave Spirituelle est d\u00e9sormais une enseigne de tatouage.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3025 size-large\" src=\"http:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/Place-Arnaud-Bernard-3-1024x445.png\" alt=\"Toulouse - commerces\" width=\"1024\" height=\"445\" srcset=\"https:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/Place-Arnaud-Bernard-3-1024x445.png 1024w, https:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/Place-Arnaud-Bernard-3-300x130.png 300w, https:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/Place-Arnaud-Bernard-3-768x334.png 768w, https:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/Place-Arnaud-Bernard-3.png 1473w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"color: #ffffff;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Le local de l\u2019ancien Barber Shop du 13 rue Arnaud Bernard accueille quant \u00e0 lui aujourd\u2019hui l\u2019enseigne de v\u00e9los \u00ab\u00a0Arnaud Bike\u00a0\u00bb.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3023 size-large\" src=\"http:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/Place-arnaud-bernard-Arnaud-Bike-1024x261.png\" alt=\"commerce toulouse\" width=\"1024\" height=\"261\" srcset=\"https:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/Place-arnaud-bernard-Arnaud-Bike-1024x261.png 1024w, https:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/Place-arnaud-bernard-Arnaud-Bike-300x76.png 300w, https:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/Place-arnaud-bernard-Arnaud-Bike-768x195.png 768w, https:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/Place-arnaud-bernard-Arnaud-Bike.png 1226w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"color: #ffffff;\">.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>\u00ab\u00a0C\u0152UR MARCHAND\u00a0\u00bb, LE COMMERCE POUR FEDERER &amp; CR\u00c9ER DU LIEN<\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">ZAC des Tibaous, ZAC de Vidhaillan, ZAC Empalot,\u2026 Lanc\u00e9s en partenariat avec la collectivit\u00e9, les \u00ab\u00a0C\u0153urs Marchands\u00a0\u00bb fleurissent \u00e0 Toulouse.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3027 size-large\" src=\"http:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/Coeur-Marchand--1024x359.jpg\" alt=\"Coeur Marchand des tibaous\" width=\"1024\" height=\"359\" srcset=\"https:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/Coeur-Marchand--1024x359.jpg 1024w, https:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/Coeur-Marchand--300x105.jpg 300w, https:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/Coeur-Marchand--768x269.jpg 768w, https:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/Coeur-Marchand-.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-size: 12pt;\"><strong>LE CONCEPT\u00a0<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">L\u2019originalit\u00e9 du concept\u00a0\u00ab C\u0153ur Marchand \u00bb\u00a0r\u00e9side dans l\u2019implantation de commerces en pieds d\u2019immeubles autour d&rsquo;une\u00a0<strong>place centrale<\/strong>, point d\u2019ancrage de la vie sociale et \u00e9conomique du quartier, lieu de vie, et de culture.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Plus qu\u2019une simple implantation commerciale, \u00ab\u00a0C\u0153ur Marchand\u00a0\u00bb est un concept innovant et global qui doit permettre de r\u00e9introduire et de p\u00e9renniser au c\u0153ur d\u2019un quartier une\u00a0<strong>activit\u00e9 commerciale de proximit\u00e9<\/strong>\u00a0confi\u00e9e \u00e0 un op\u00e9rateur unique. L\u2019implantation des commerces est choisie pour assurer les meilleures compl\u00e9mentarit\u00e9s entre les activit\u00e9s commerciales et favoriser le commerce\u00a0de proximit\u00e9.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Outre une bonne ma\u00eetrise de la diversit\u00e9 commerciale, le maintien de commerces de proximit\u00e9 et le respect de l\u2019histoire du site, chaque place centrale est appel\u00e9e \u00e0 devenir le haut lieu de la\u00a0<strong>culture et de l\u2019animation du quartier<\/strong>\u00a0: f\u00eate de la musique, vides greniers, tournois sportifs, repas de quartier\u2026 Autant d\u2019\u00e9v\u00e9nements garants de la qualit\u00e9 de vie du quartier.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\"><strong>R\u00c9SULTATS<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Inaugur\u00e9e en 2011, la\u00a0<strong>ZAC des Tibaous<\/strong> accueille\u00a03 500 m\u00b2 de commerces de proximit\u00e9.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3032 size-full\" src=\"http:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/ZAC-TIBAOUS.png\" alt=\"coeur marchand des tibaous toulouse\" width=\"610\" height=\"215\" srcset=\"https:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/ZAC-TIBAOUS.png 610w, https:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/ZAC-TIBAOUS-300x106.png 300w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 10pt;\"><em>La ZAC des TIBAOUS \u00e0 Toulouse<\/em><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #ffffff;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3033\" src=\"http:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/ZAC-TIBAOUS-LA-PROGRAMMATION.png\" alt=\"ZAC TIBAOUS LA PROGRAMMATION\" width=\"745\" height=\"473\" srcset=\"https:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/ZAC-TIBAOUS-LA-PROGRAMMATION.png 954w, https:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/ZAC-TIBAOUS-LA-PROGRAMMATION-300x190.png 300w, https:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/ZAC-TIBAOUS-LA-PROGRAMMATION-768x487.png 768w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 10pt;\"><em>ZAC des TIBAOUS \u00e0 Toulouse &#8211; La programmation<\/em><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #ffffff;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #333333; font-size: 12pt;\">L&rsquo;\u00e9co-quartier de <strong>Vidhaillan<\/strong> accueillera \u00e0 son tour un \u00ab\u00a0c\u0153ur marchand\u00a0\u00bb comprenant\u00a03 700 m\u00b2 de commerces de proximit\u00e9 dont 1 surface alimentaire.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3034 size-full\" src=\"http:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/ZAC-VIDAILHAN.png\" alt=\"ZAC VIDAILHAN balma\" width=\"945\" height=\"331\" srcset=\"https:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/ZAC-VIDAILHAN.png 945w, https:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/ZAC-VIDAILHAN-300x105.png 300w, https:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/ZAC-VIDAILHAN-768x269.png 768w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 10pt;\"><em>La ZAC\u00a0de Vidailhan \u00e0 Balma<\/em><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #ffffff;\">.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3035 size-full\" src=\"http:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/ZAC-VIDAILHAN-LA-PROGRAMMATION.png\" alt=\"ZAC VIDAILHAN LA PROGRAMMATION\" width=\"950\" height=\"688\" srcset=\"https:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/ZAC-VIDAILHAN-LA-PROGRAMMATION.png 950w, https:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/ZAC-VIDAILHAN-LA-PROGRAMMATION-300x217.png 300w, https:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/ZAC-VIDAILHAN-LA-PROGRAMMATION-768x556.png 768w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><span style=\"font-size: 10pt;\"><em>La ZAC\u00a0de Vidailhan \u00e0 Balma &#8211; La programmation\u00a0<\/em><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #ffffff; font-size: 10pt;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Les\u00a0travaux de la <strong>ZAC\u00a0Empalot-Garonne<\/strong> ont quant \u00e0 eux d\u00e9marr\u00e9\u00a0en\u00a0mars 2016. La ZAC accueillera\u00a02 800 m\u00b2 de commerces en pied d\u2019immeuble et\u00a0128 logements.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3036\" src=\"http:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/ZAC-EMPALOT.png\" alt=\"ZAC EMPALOT\" width=\"945\" height=\"331\" srcset=\"https:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/ZAC-EMPALOT.png 945w, https:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/ZAC-EMPALOT-300x105.png 300w, https:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/ZAC-EMPALOT-768x269.png 768w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 10pt;\"><em>La ZAC Empalot \u00ab\u00a0C\u0153ur Garonne\u00a0\u00bb \u00e0 Toulouse.<\/em><\/span><\/p>\n<p><span style=\"color: #ffffff;\">.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">.<\/span><\/p>\n<h2>PENSER LA COMMERCIALIT\u00c9 DANS SON ENSEMBLE<\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Dynamiser l\u2019\u00e9conomie d\u2019une ville, cr\u00e9er des emplois, maintenir le lien social, limiter les d\u00e9placements, ou encore r\u00e9\u00e9quilibrer l\u2019offre commerciale entre p\u00e9riph\u00e9rie et centralit\u00e9 sont autant d\u2019objectifs vis\u00e9s par la collectivit\u00e9.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3037 size-full\" src=\"http:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/BRADERIE-TOULOUSE-2016.png\" alt=\"BRADERIE TOULOUSE 2016\" width=\"639\" height=\"292\" srcset=\"https:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/BRADERIE-TOULOUSE-2016.png 639w, https:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/BRADERIE-TOULOUSE-2016-300x137.png 300w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 10pt;\"><em>La Grande Braderie de Toulouse<\/em>\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Au-del\u00e0 de ces actions en faveur de la diversit\u00e9 commerciale et du maintien du commerce de proximit\u00e9, l\u2019attractivit\u00e9 commerciale d\u2019une ville est sous-tendue par une\u00a0<strong>multitude de facteurs\u00a0<\/strong>non n\u00e9gligeables<strong>\u00a0<\/strong>tels que\u00a0:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-size: 12pt;\">L\u2019acc\u00e8s,<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">Le stationnement,<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">La propret\u00e9 des rues et le traitement des d\u00e9chets,<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">L\u2019\u00e9clairage public,<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">La qualit\u00e9 des espaces<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">L\u2019animation des rues, etc\u2026<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Autant de leviers d\u2019am\u00e9lioration de la commercialit\u00e9 \u00e9galement actionn\u00e9s par la municipalit\u00e9\u00a0via la mise en place de\u00a0:<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Navettes gratuites pour acc\u00e9der aux rues commer\u00e7antes du centre-ville,<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Le r\u00e9am\u00e9nagement des rues commer\u00e7antes,<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">La cr\u00e9ation des tickets \u00ab\u00a0<strong>Sympas City<\/strong>\u00bb permettant au commer\u00e7ants d\u2019accorder gratuitement des tickets de parking, de m\u00e9tro, ou encore de bus \u00e0 leurs clients<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Et l\u2019animation des rues avec notamment la\u00a0<strong>Grande Braderie\u00a0<\/strong>de Toulouse qui accueillera pour cette \u00a04<sup>\u00e8me<\/sup>\u00a0\u00e9dition 2016 les \u00e9talages de 800 commer\u00e7ants sur 3 jours, du 02 au 04 septembre.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">\u00a0<\/span><\/p>\n<p><span style=\"color: #ffffff;\">.<\/span><\/p>\n<table class=\"alignright\" style=\"border-color: #47c1d1; height: 398px; background-color: #ffffff;\" border=\"2\" width=\"607\">\n<tbody>\n<tr>\n<td>\n<h2 style=\"text-align: center;\"><span style=\"color: #47c1ff;\">FOCUS SUR&#8230; LE CENTRE VILLE DE TOULOUSE<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3016\" src=\"http:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/Centre-ville-Toulouse-1024x770.png\" alt=\"Centre-ville Toulouse commerce\" width=\"504\" height=\"379\" srcset=\"https:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/Centre-ville-Toulouse-1024x770.png 1024w, https:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/Centre-ville-Toulouse-300x226.png 300w, https:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/Centre-ville-Toulouse-768x577.png 768w, https:\/\/www.immobiliare-neuf.fr\/blog\/wp-content\/uploads\/2016\/06\/Centre-ville-Toulouse.png 1072w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\">Avec 1 600 boutiques sur 19 km de circuit marchand, le centre-ville toulousain est l&rsquo;un des premiers centres-villes de France. Il comptabilise\u00a0<strong>21%<\/strong>\u00a0<strong>du chiffre d\u2019affaires<\/strong>\u00a0de l\u2019aire urbaine de Toulouse pour seulement 8% des m\u00b2 de l\u2019aire urbaine.<\/span><\/p>\n<p><strong><span style=\"font-size: 12pt;\">Le centre-ville en quelques chiffres&#8230;<\/span><\/strong><\/p>\n<ul>\n<li><strong><span style=\"font-size: 12pt;\">3,8\u00a0Mds \u20ac <\/span><\/strong><span style=\"font-size: 12pt;\">de potentiel de consommation<\/span><\/li>\n<li><strong><span style=\"font-size: 12pt;\">1 200 000 m\u00b2\u00a0<\/span><\/strong><span style=\"font-size: 12pt;\">commerciaux<\/span><\/li>\n<li><strong><span style=\"font-size: 12pt;\">94%\u00a0<\/span><\/strong><span style=\"font-size: 12pt;\">de taux de r\u00e9tention commerciale<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ffffff;\">.<\/span><\/p>\n<p><span style=\"font-size: 12pt; color: #706c6c;\">&#8212;&#8212;-<\/span><\/p>\n<p><span style=\"font-size: 12pt; color: #706c6c;\">Pour en savoir plus, consultez : <a href=\"http:\/\/www.toulouse.fr\/web\/commerce\">www.toulouse.fr\/web\/commerce<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facteur \u00e9conomique et social cl\u00e9, le commerce est un point central de la politique locale de Toulouse. Des grands magasins \u00e0 l\u2019artisanat local, comment Toulouse parvient-elle \u00e0 maintenir son attractivit\u00e9 commerciale\u00a0? Retour avec Jean-Jacques Bolzan, adjoint au maire charg\u00e9 de l&rsquo;artisanat et du commerce sur les\u00a0actions\u00a0de soutien \u00e0 la commercialit\u00e9 mises en place par la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[64],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TOULOUSE : Comment la ville rose redonne des couleurs au commerce ? - Maisons et appartements neufs |Toulouse Immobilier neuf<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.immobiliare-neuf.fr\/blog\/commerce-toulouse\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TOULOUSE : Comment la ville rose redonne des couleurs au commerce ? - Maisons et appartements neufs |Toulouse Immobilier neuf\" \/>\n<meta property=\"og:description\" content=\"Facteur \u00e9conomique et social cl\u00e9, le commerce est un point central de la politique locale de Toulouse. 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